Read our step-by-step tutorial or watch a brief video:

Smart Lists is a custom search engine for creating lists of companies based on Intricately data.

Use Smart Lists for:

  1. Building your target account list

  2. Finding accounts in your territory

  3. Target companies based on competitor usage

  4. Target companies based on renewal dates

  5. Building lists of companies

Here a few examples of searches:

  1. Companies using a CDN service and based in Utah

  2. Companies spending more than $100,000/month on infrastructure

  3. Automotive companies using Amazon CloudFront and Salesforce

  4. Companies renewing AWS in Q4

How to use Smart Lists

Open a new smart list by clicking the button in the top navigation, or from the middle of your homepage.

Click "Add Rule" and select a filter (scroll down to see a list of filters).

There is no limit to the number of rules you can add.

How to target by product spend or renewal date

If you’re interested in seeing the specific spend for a product or even renewal date, you will need to use the secondary filter option. How to locate the secondary filter:

  • Add one product as a rule (such as AWS EC2)

  • Locate the filter icon to the right of the rule after you’ve added it.

  • Select Product Spend to filter by spend amount

  • Select Contract Expiration. Then select the expected timeline for renewal. You can specify the expected timeline by selecting: 1) the contract renewal timeline you're interested in 2) the estimated length of the contract.

What that is saying is that the renewal could be within the next 3 months.

Click "Save" when you are ready to download the list.

By subscribing, you will receive email updates when a company meets the criteria.

Editing a Smart List

As of now, we don’t allow you to edit a Smart List once you save it. Don’t panic! Create as many as you need.

Smart List Filter Definitions

Products & Providers

Filter by product adoption (EC2, Salesforce) or Provider (AWS or Google).

*Note: If you choose a provider, it will include all deployments. For example, if you choose Microsoft, it will include Azure and Office.

Product Category

This filter allows you to target companies based on a general level of spend. For example, you may want to target companies that spend on CDN and you don’t care about the specific provider.

We track eight different categories. Here is a link to see them.

Data Center Spend  (Enterprise Filter)

Use this filter to target companies based on their spend on-premise. This will include self-hosting on-premise spending.

Total Spend

Total Spend includes all monthly cloud spend estimates. The overall spend number that you’re used to seeing at the top of a company report. Here is an article on how we track spend.

Spend Potential

To calculate spend potential, we analyze a company’s cloud and its firmographic size and then compare it to similar companies. We utilize machine learning to improve and evolve our estimations.

Use Cases (Enterprise Filter)

We’re able to identify if a company has a specific use case based on their deployment preferences. A few example use cases are: security, video, streaming, Big Data, etc.

Use Cases act like a tagging system. If a company deploys a video product such as Ooyala, then they have a use case for video.

Application Count

You can target a company based on the number of applications that they support. This is very helpful if you’re looking for complex organizations or potential companies that have DevOps teams. Typically, the higher the app total equals higher spends.

Points of Presence Count

Intricately is able to identify the number of physical Points of Presence (PoPs) a company has. Use this filter if you’re interested in targeting companies with distributed infrastructure.

Traffic  (Enterprise Filter)

Our sensor network monitors traffic distribution for all 7M companies. With this filter, you can target companies based on their traffic within a region, country or state.

Alexa Rank

Alexa rank is an industry-standard for a website’s traffic. It is a global ranking system that ranks millions of websites in order of popularity.

It’s calculated by looking at the estimated average daily unique visitors and number of page views for a given the site over the past 3 months. For example, Google and Facebook rank first and second respectively.

HQ Location

The headquarters location for the company. We group the common regions around the globe for you. Target by region, country, or state.

Note* if you’re looking for states, select United States to see state options. States are not available in the free plan.

Note* We do not have filters for city or zip.

Employee Count

Pick a range of employees to narrow down your results.


The industry category is a perfect way to narrow down a vertical.

Once you're happy with your filters, save your list.

Website TLD

The website top-level domain is a great way to target companies that don’t rely only on .com. Use this for specialty companies like .tv or even global companies like .ru.

Getting Alerts and Tracking Changes

Once you've set up your Smart List, you can also subscribe to alerts to automatically receive notifications when companies are added or removed from the list! Check out our article on Alerts to learn more.

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