In addition to the typical definition of a company, we evaluate all of the digital properties that a company operates.
A great example is Nike, which operates over 100 domains including Nike.com, Nike.uk, and Nikeretail.com.
It also owns Hurley and Converse.
Together, the properties tell a story about what Nike does in the digital world and the type of demand the consumer has for its digital assets.
A provider is a cloud software company that provides a service. Providers are companies too, but it's important to know the distinction while navigating the cloud universe.