In addition to the typical definition of a company, we evaluate all of the digital properties that a company operates.

A great example is Nike, which operates over 100 domains including,, and 

It also owns Hurley and Converse. 

Each one of those properties can have hundreds of its own properties, such as or 

Together, the properties tell a story about what Nike does in the digital world and the type of demand the consumer has for its digital assets.

A provider is a cloud software company that provides a service. Providers are companies too, but it's important to know the distinction while navigating the cloud universe.  

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